The name "It's
Not Yellow" creates different imaginations like something is not yellow as
in the color. This is the most common first thought. But if you are not into
media, news and real issues you would not know that there is something like "Yellow
Journalism". Yes, 'Yellow' journalism. This is the kind of journalism that
does not care about bringing awareness in public about real issues. The kind of
journalism focuses on increasing the sale of news papers or bringing more and
more audience to watch the news channels. The outcome of such journalism is
nothing but a waste of time especially of the people who want to bring a change
in the society. And 'change in society' just doesn't mean change in the living
conditions, it ranges from bringing the change in how people think to the way
how people react to issues be them right or wrong.
A part of this
public is 3 men who started the "It's Not Yellow" platform. Their platform wants to bring awareness
amongst the people of India about the real issues and it also invites people to
raise “real” issues that are not fully covered by the mainstream media. I
have been a part of INY, as they call it and I am thrilled to see so many
people participate ranging from a young teenager to an elderly person.
People bring news
about issues that are bothering them or the society in some way or the other. The
stories are either from their own experience or from a legitimate source. In
either case, it opens the eyes of the readers and forces them to think if this
was the real India they ever dreamt of. And I am saying this because I have
been in that situation every time I read an article.
There are questions
like "how will this platform bring a change?" Well, we all need to
ask that question to ourselves. If we know that there is a real problem and
still we are not doing anything, how can we change input to bring a change. The
platform is to bring awareness about the cases, incidences happening around us
that we don not come to know most of the times because they are either too
'irrelevant' to be covered by the media or
they are too 'boring' to create a hype and increase the sale. Whatever
is the case, our generation has to take a step towards the India that we
imagine could be.
I envision this
platform to reach a height where the words of people like you and me are
capable of making a difference. So I encourage everyone who is reading my post
to visit www.itsnotyellow.com
or https://www.facebook.com/ItsNotYellow and read about this initiative. You can also
voice your opinions once you have registered yourself as a user. I do it, so
can everyone else.
